1) Facebook bought Instagram so Facebook could widen their audience and allow them to find more ways to make money
2) A benefit of vertical integration is that the company can make money at every stage of production so they are constantly making money
3) A benefit of horizontal integration is that the company can widen their audience and appeal to them to make more money
4) A subsidiary is a smaller company that has been bought by a parent company
5) Disney: movies, theme parks, merch
Universal studios: movies and theme parks
Amazon: Tv, shopping, groceries
Sidemen: merch, food, drinks, YouTube videos
Apple: apple Tv, phones, macs
6) Marvel entertainment
Pixar
The muppets studio
Starwars.com
ABC entertainment
ABC news and radio
Disneyland inc
80% ESPN
30% HULU
DreamWorks II
7) So that they can broaden their global reach buying international companies like star India, they want to provide more entertainment for their audience and they are trying to modernise their company more with buying companies like hulu so that they can compete with other streaming services like netflix or amazon prime and stay relevant
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