1) The producers intend to enforce the stereotype that all teenagers are violent and aggressive and that impoverished teenagers especially would get involved with gangs and do crimes which creates a negative view of teenagers who are lower class but creates a positive view of the elderly who are portrayed as helpless and makes us feel sorry for the elderly man since he is a veteran
2) The producers could be trying to challenge the stereotype that teenagers are all threatening and have no problem committing crimes or harming others by making the elderly man a suspect for the killing, they could be trying to show how he is just as bad as the teenagers if not worse since he harms many of the teenagers in order the avenge his friend and he has a background in the military so is experienced
3) The audience would instantly feel a hate towards the teenage characters as their is no reason given for their violence so it seems as though teenagers are just generally intemperate and irate
4) Teenagers may reject the reading because they are the people the producers are trying to represent in the trailer and therefore can relate it to their own lives majority of the teenagers who would watch the trailer would feel that most of the violence is very exaggerated and would feel as though the producers and representing them unfairly and based off of stereotypes of how older people see younger people
5) The preferred reading is that the bigger the burger, the better it tastes which is shown when it says that "its as good as it is big" which implies to the audience that because the burger is bigger it doesn't mean that the quality and taste of the burger has become worse than a regular size burger. It also claims to be 100% beef which further emphasised their point about how the quality of the product is as good at it can be. The advert also claims to be a whole meal in one sandwich which can also show that its an easy or quick food to have
The negotiated reading is that the product has become bigger and therefore is more unhealthy and due to the size of the burger many people would not be able to eat it like young children or the elderly as it would be too much for them so the fact that the advert continuously says the product has gotten bigger, might put some people off from eating the burger.
The oppositional reading is that some people may not be able to have the burger because of cultural or ethical beliefs. for example their religious beliefs could make them be vegetarian or in Hinduism cows are seen as sacred animals so many Hindus don't eat beef. There is a rise in the amount of people who are becoming vegetarian or vegan as there are better plant based options that are more affordable, many people see eating meat as wrong so they would not eat the product
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