1) What key conventions of print adverts can you find and what are the connotations or deeper meanings of each convention? For each convention, write about how it communicates meaning to the audience. See the Maltesers advert above for an example of how to do this.
The logo/picture of the product is right in the centre of the advert which makes it easier for people who want to buy the product to recognise it, below the product/logo there is the skittles slogan "taste the rainbow" which could being trying to convey how there's a lot of flavours in a packet of skittles similar to the amount of colours in a rainbow. In the background there is a rainbow made out of the product, this could be to show that the product is marketed towards children since rainbows are colourful. A rainbow is also associated with joy and happiness and the fact that it is made out of skittles show that consuming the product will make you happier
2) What is the USP (unique selling point) for Skittles and how do you know? Does the advert use any of persuasive techniques listed above?
It is heavily marketed towards children because of the colour scheme and the image of the rainbow in the background, again the slogan draws attention to the flavours and the amount of them
Look at the Maltesers example above if you are unsure how to complete these tasks.
Extension tasks
If you have completed an in-depth analysis the Skittles advert, do some additional research into creative or powerful print advertising.
Task: Find an example of a print advert for EACH of the following:
1) A clear brand identity
The brand is so well known and recognisable that the logo/product does not need to be the centre of attention the slogan is instantly recognisable and already is established
2) A shocking or controversial idea
Reinforces the sexist stereotype that women don't talk about smart things or things that matter but things like fashion and things that are considered "girly". The controversy that comes with the advert would get people talking about it causing more people to see that advert
3) An emotional connection to audience
The advert targets carers/parents of children who often speed when driving and it reminds them that they are not the only ones in the car and are not just putting themselves in danger but whoever is in the car the advert is scarring the driver into not speeding but showing them the potential consequences
many people use the train so a lot of people would see the advert, its also not common for products to be advertised on the train like this usually they are just pictures of the advert but this would get more attention from the people on the train as its unusual and different from what is usually there
5) A foreign advert that you can understand despite the language barrierFinally, write what the USP is for each advert.
Comments
Post a Comment