BLACKPINK - How You Like That

 Audience

1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience?

Blinks are teenage girls and young women

Aspirer Mainstream Explorer

2) What audience pleasures are offered by the music video for How You Like That?

Diversion: music video conventions

Personal Relationships: fan interaction online 

Personal Identity: copying the look of band members

Surveillance: Western audiences gaining knowledge about other cultures 

3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to BLACKPINK fans. Why did you choose those moments? 

 0:42- The Establishing shot which shows off their outfits that fans can copy and base their style off

 2:26-  Has the members dancing which "blinks" seem to enjoy since the dance video had gotten over 1 billion   views

 0:29- She sings in both English and Korean to appeal to both her own culture and also the more western audience that enjoys their music

4) How was the How You Like That music video marketed and promoted to the audience?

Before the music video was released they releases teasers on their social media accounts including posters, pictures and 24/365 their own reality TV show released on youtube 

5) Why is K-pop a global phenomenon and what has helped it to become so popular?

Although K-pop is mostly in Korean the catchy melody and dance routine help them become popular with people who don't understand the language and social media has helped them reach other audiences 

Industry

1) How were BLACKPINK formed and what records have they broken?

Most watched premier 

Most views withing 24hrs for a music video

Fastest video to acheive 100, 200 and 600 million views 

2) What other successful artists have YG Entertainment created? You may need to Google this.

Bigbang

Sechskies

Akmu

Winner

Treasure

3) How has technology and the internet (known as technological convergence) changed the way audiences consume music videos?

Now media can be accessed across many different media platforms such as phones and iPads and very easily through platforms like YouTube, this makes music videos something that is easily accessible to majority of people around the world 

4) How do BLACKPINK and K-pop show that the media and music industries are now global?

They have fanbases across the world 

5) How are UK-based music videos regulated and what types of content require warnings? 

UK content is regulated by the BBFC

content that requires waring includes: bad language, dangerous behaviour presented as safe, drug misuse, sexual behaviour and nudity, and threatening behaviour and violence.

Grade 8/9 extension tasks

Read this Guardian review of BLACKPINK's album. What does the writer say about the band and songs?

expensive

every second is a catchy melody

Read this Variety feature on a controversy that offended some global fans of BLACKPINK. What was the problem and how did they respond?

The background featured the Hindu god Ganesha whilst Lisa was rapping as if Ganesha is a prop or part of the setting

They deleted the scene from the music video

Read this Teen Vogue feature on the music video release of How You Like That. How else did the group promote the release of the song?

live press conference and Vlive countdown and they ran their twitter account themselves not by their company and did q&as 

Here's another Teen Vogue feature offering a brief history of K-Pop. How the genre go global? 

Seo Taiji and Boys 

Finally, read this excellent Medium blog on the future of the music video in the digital age. Summarise the main points of the blog in 100 words.

Music videos on youtube are still better and will remain better than short music videos on tiktok or instagram because when their shorter there is less moments that could make the video viral and apps like that are not seen as places to view music videos but youtube is and a good music video can go viral and start careers