Arctic Monkeys: Audience
1) What is the main Arctic Monkeys audience - demographics and psychographics?
Reformers, Mainstreamers, Explorers
2) What audience pleasures are offered by the music video for I Bet You Look Good On The Dancefloor?
Older fans might have a personal relationship or feel nostalgic, younger fans might get a sense of personal identity
3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to Arctic Monkeys fans. Why did you choose those moments?
0:16- looks like the 80s shows top of the pops or old grey whistle test which creates nostalgia for older fans
0:58- filmed with 1980s Ikegami 3-tube colour TV cameras to again make older fans feel nostalgic or for younger fans to feel personal identity
0:06- he says don't believe the hype which would be a reference to how they were becoming famous online through fans sharing the music
4) How did fans take a leading role in making Arctic Monkeys famous back in 2005?
they were sharing the songs online to others
5) How are fans positioned to respond to the band? What does Arctic Monkeys want fans to think about their video?
they want their fans to not feel as though their famous but to feel like they care about their fans since they give away music for free and they want their music to feel authentic
Arctic Monkeys: Industry
1) How did the Arctic Monkeys first achieve success and build up their fanbase?
They posted their music for free online for people to share and gave out free cds at shows
2) Why was P2P file sharing and MySpace an unexpected aspect to Arctic Monkeys' early success?
because for most artists people sharing their music online was bad because they were listening to it for free without paying for a cd or going to their shows so they would try and get it taken down
3) How does the rise of Arctic Monkeys differ from how BLACKPINK were formed and became famous?
Blackpink were formed and trained for fame and to make money so they knew they would have fame whereas arctic monkeys didnt intend to become famous it just happened
4) Who is Arctic Monkeys record label and how many copies did they sell of their debut album? Why did they choose an independent record label?
Domino records so they could have more creative control over their songs and they sold 350,000 copies in the first week
5) Looking at the wider music industry, has the internet been a positive or negative development for record companies and artists? Why?
I think that when it had just started it was bad for artists because the only way the artist would make money was through people buying their cds but overtime artists now rely on the internet to become famous because we listen to music online now
Grade 8/9 extension tasks
Read this excellent Guardian feature on the Arctic Monkeys on the 10th anniversary of I Bet You Look Good on the Dancefloor. What key statistics can you take from the article concerning developments in the industry and the Arctic Monkeys' role in these changes?
Read this BBC News report from the time - documenting the records Arctic Monkeys broke.
Read this short blog on how the social media website Myspace helped the Arctic Monkeys make it big. What did the website allow the band to do?
Finally, read this short Guardian feature asking if Arctic Monkeys changed the music industry. What does the article suggest?
1) How did the Arctic Monkeys first achieve success and build up their fanbase?
They posted their music for free online for people to share and gave out free cds at shows
2) Why was P2P file sharing and MySpace an unexpected aspect to Arctic Monkeys' early success?
because for most artists people sharing their music online was bad because they were listening to it for free without paying for a cd or going to their shows so they would try and get it taken down
3) How does the rise of Arctic Monkeys differ from how BLACKPINK were formed and became famous?
Blackpink were formed and trained for fame and to make money so they knew they would have fame whereas arctic monkeys didnt intend to become famous it just happened
4) Who is Arctic Monkeys record label and how many copies did they sell of their debut album? Why did they choose an independent record label?
Domino records so they could have more creative control over their songs and they sold 350,000 copies in the first week
5) Looking at the wider music industry, has the internet been a positive or negative development for record companies and artists? Why?
I think that when it had just started it was bad for artists because the only way the artist would make money was through people buying their cds but overtime artists now rely on the internet to become famous because we listen to music online now
Grade 8/9 extension tasks
Read this excellent Guardian feature on the Arctic Monkeys on the 10th anniversary of I Bet You Look Good on the Dancefloor. What key statistics can you take from the article concerning developments in the industry and the Arctic Monkeys' role in these changes?
Read this BBC News report from the time - documenting the records Arctic Monkeys broke.
Read this short blog on how the social media website Myspace helped the Arctic Monkeys make it big. What did the website allow the band to do?
Finally, read this short Guardian feature asking if Arctic Monkeys changed the music industry. What does the article suggest?
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