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on May 25, 2023

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Demographics and Psychographics

1) What information do media companies use to create a demographic profile of their audience? The media companies use factors like: age, gender, education, social class, race/ethnicity, job/profession/earnings, geographical location to create a demographic profile of their audience. 2) Why are media companies and advertisers increasingly using audience profiling and not just demographics? Demographic profile organises the audience into set groups and doesn't take into account their personality and lifestyle choices which is why they would use profiling demographics. 3) What psychographic groups fit YOUR own interests and lifestyle? Explain your decision and remember you may fit into two or three different groups? Aspirer: I am very materialistic Succeeder: I dont like not being in control

Introduction to advertising

1) What key conventions of print adverts can you find and what are the connotations or deeper meanings of each convention? For each convention, write about how it communicates meaning to the audience. See the Maltesers advert above for an example of how to do this. The logo/picture of the product is right in the centre of the advert which makes it easier for people who want to buy the product to recognise it, below the product/logo there is the skittles slogan "taste the rainbow" which could being trying to convey how there's a lot of flavours in a packet of skittles similar to the amount of colours in a rainbow. In the background there is a rainbow made out of the product, this could be to show that the product is marketed towards children since rainbows are colourful. A rainbow is also associated with joy and happiness and the fact that it is made out of skittles show that consuming the product will make you happier 2) What is the USP (unique selling point)

I, Daniel Blake

1) What is independent cinema and how is it different to Hollywood blockbusters? Independent films have smaller budgets than Hollywood blockbusters and are supported by public funding, charity, film institutions and public service broadcasters. They are also distributed by smaller companies. 2) What is I, Daniel Blake about? I, Daniel Blake is about an old man who needs support from the government following an illness, he finds a single mother and her two children who want to get out of a one roomed homeless hostel in London and are given one option to accept a flat 300 miles away. Daniel stands up for them and tries to help them. It is a drama that has a political message behind it 3) Who directed I, Daniel Blake and why is this important? Ken Loach, This is important because he is a political director who speaks on important issues. 4) How was I, Daniel Blake promoted to an audience? List at least three different methods used by the film's marketing campaign and how they t

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