1) Read page 2. What is KISS FM's mission?
Target the hard to reach 15-34 demographic by delivering the latest trends
2) Look at page 3. What is the target audience for KISS FM? As well as writing the key statistics from the media pack, try and suggest what psychographic groups would fit the KISS audience too.
The mainstreamer, the explorer
The mainstreamer, the explorer
60% Female
40% Male
65% Living outside London
3) Now look at page 5 - The KISS network. How does KISS use digital media and technology to reach its audience?
Available on many different platforms
4) Now look at the other side of page 5. What content do KISS Fresh and KISSTORY offer and how can audiences access those stations?
Kiss fresh:
It plays the biggest urban and rhythmic
tunes in Hip Hop, Dance, House and
Afrobeats
Kisstory:
spins the very best Old
Skool and Anthems from R’n’B, Dance,
Garage and Hip Hop
They are both available on DAB, Freeview, Sky, Their website and their app
5) Read page 6. What are the different ways audiences can actively engage with the KISS radio brand?
Online to watch live shows or join competitions
On the app to stream shows
Radio
Live events
6) Are listeners to the KISS Breakfast show active or passive? You can argue this point either way - explain your opinion in your answer.
Active because the audience can interact with them in many different ways
7) Now think about the clips you've watched or listened to of the KISS FM Breakfast show with Jordan and Perri. What audience pleasures are offered by the KISS FM Breakfast show? Use Blumler and Katz Uses and Gratifications theory here.
Active because the audience can interact with them in many different ways
7) Now think about the clips you've watched or listened to of the KISS FM Breakfast show with Jordan and Perri. What audience pleasures are offered by the KISS FM Breakfast show? Use Blumler and Katz Uses and Gratifications theory here.
Personal identity, Style of music or the hosts
Social interaction, App, Shoutouts, Events, Social media
Entertainment and diversion, escape from normal life
8) How have audiences changed in terms of how they listen to music and radio since the 1960s?
There a bigger choice in radio stations, You can stream music anytime anywhere
9) How does the KISS FM Breakfast show contrast with Tony Blackburn's 1967 Radio 1 Breakfast show and the launch of BBC Radio 1?
Quality has improved and there are more radio stations and less people listen to radio
10) Use Stuart Hall's Reception theory to offer a preferred and oppositional reading of the KISS FM Breakfast show. For the preferred reading, why do fans love the show? On the oppositional side, why might someone criticise the show or not want to listen?
Preferred, they play mainstream music which appeals to a lot of people
Preferred, they play mainstream music which appeals to a lot of people
Oppositional, they dont offer anything for people with niche music taste
Ofcom
Industry
1) When did KISS FM first launch and what type of station was it then?
Pirate
2) Look at the Bauer Media Group's list of brands. How many different types of media can you find on there? What brands do you recognise?
1) When did KISS FM first launch and what type of station was it then?
Pirate
2) Look at the Bauer Media Group's list of brands. How many different types of media can you find on there? What brands do you recognise?
Radio
Cars
Magazines
3) How does KISS FM make money?
Advertising, Sponsers and events
4) How many listeners does the KISS Breakfast show have and how has this changed in recent years?
use to have over 2 million but now 980k
5) How is KISS FM regulated and what can happen if they break the rules?
Can be fined if they break the regulations
Grade 8/9 extension tasks
Read this BBC feature on Jordan and Perri taking over the KISS FM Breakfast show. Pick out three reasons KISS FM were keen to get the pair to present their breakfast show.
Grade 8/9 extension tasks
Read this BBC feature on Jordan and Perri taking over the KISS FM Breakfast show. Pick out three reasons KISS FM were keen to get the pair to present their breakfast show.
They are friends so it feels natural
Large followings on tiktok
diversity
Read this On The Radio article on listener figures for UK radio stations. How does the KISS FM Breakfast show compare with rivals? Why are many traditional radio stations struggling?
Read this BBC feature on the previous KISS FM breakfast show hosts and how they were poached by BBC Radio 1. What can you find in the article regarding the importance of BBC Radio 1 and also KISS FM's success?
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