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WWW: Your narrative and film industry answers are strong but overall I think his is a very useful assessment to learn the depth and detail needed for the top levels
EBI: For the unseen Q and Tatler social/cultural contexts Q you needed more to reach the top levels. See the mark scheme for examples. Revise vertical integration.
Question 2
• The white text against a black background and the darkness of the image makes the
writing stand out and anchor the message of the text about training being important.
• No direct address but the subject’s eyes are focused on pushing the heavy tyre
(physical exertion) which connotes determination and power in the face of adversity.
This is reinforced by his facial expression which has his mouth open in a roar which
connotes supremacy and effort.
• The smoke special effect adds to the drama of the situation and the idea of dangers
to be overcome.
Question 3
• The use of intertextuality: The narrative references Roman Holiday so rewards
audiences who have knowledge of the glamour of old Hollywood. The narrative is a
parody of the original film where Audrey Hepburn’s character steals Gregory Peck’s
Vespa motorcycle and he jumps on the back whilst Italians shout at them, a bus
goes past and a lady drops fruit.
• The use of locations in the narrative suggests a version of reality for the audience:
Italian Riviera has connotations of romance, upper class and the old Hollywood era
is evoked, suggesting the luxurious nature of the chocolate and reinforcing the ‘silk,
not cotton’ message.
• The structure of the narrative: it follows a linear structure and features versions of
iconic actors from the glamorous era of Hollywood (a CGI Audrey Hepburn and a
lookalike for Gregory Peck) associated with sophistication and desirability.
Question 4
- • Emma Weymouth, Marchioness of Bath, cover star – reflects
changing attitudes towards race and ethnicity in Britain and the
influence of campaigns such as the Black Lives Matter movement.
• Cover image reflects British culture’s interest in stately homes and
high society events with Weymouth dressed in a ballgown in the
gardens of her Longleat house.
• References to royalty / aristocracy suggests elite demographic and
reflects ingrained aspects of British culture (‘Off Duty Royal
Dressing’)
Question 7
• Specific IMAX promotions with 22 minutes of the film shot in 1.90:1 aspect ratio
especially for IMAX cinemas.
• The use of traditional film marketing techniques: trailers, film posters, red-carpet
premieres, interviews with stars and director etc.
• The importance of the Marvel franchise and the overall Marvel Cinematic Universe
(MCU)
Before the next mock exam I will:
- Revise vertical integration
- Look more in detail of the CSPs
- Work on time management
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