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Advertising & Marketing: Final index

on March 02, 2023

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advertising and marketing; key conventions

gender stereotypes in advertising

January assessment learner response

advertising CSP 1: omo print advert

advertising CSP 2: Audrey Hepburn galaxy advert

advertising CSP 3: represent NHS blood campaign

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Summer Project

Clip 1 Narrative and genre: The story is that lord Azrael doesn't want to continue to look for Lyra and Mrs coulter doesn't want him to stop so they have an argument and you can tell that its fantasy show because it mentions other worlds Technical codes: There is an over the shoulder shot with Azrael in the front to show that he is the more important person in the scene and there is a low shot of him which emphasises the power he has over Mrs coulter. The music at the end builds up suspense as he is talking about a war. The setting is dark and is covered with a lot of heavy machinery which shows how the genre is fantasy Representations: The man cries which subverts the stereotype that men are tough and Mrs coulter is wearing clothes similar to a suit which which presents her as powerful like the man Clip 2 Narrative and genre: The two girls are trying to explain demons to the doctor and he doesn't believe them until one shows up and kills them all, The menti

Introduction to advertising

1) What key conventions of print adverts can you find and what are the connotations or deeper meanings of each convention? For each convention, write about how it communicates meaning to the audience. See the Maltesers advert above for an example of how to do this. The logo/picture of the product is right in the centre of the advert which makes it easier for people who want to buy the product to recognise it, below the product/logo there is the skittles slogan "taste the rainbow" which could being trying to convey how there's a lot of flavours in a packet of skittles similar to the amount of colours in a rainbow. In the background there is a rainbow made out of the product, this could be to show that the product is marketed towards children since rainbows are colourful. A rainbow is also associated with joy and happiness and the fact that it is made out of skittles show that consuming the product will make you happier 2) What is the USP (unique selling point)

Year 11 Paper 1 assessment: Learner response

Feedback WWW: Your narrative and film industry answers are strong but overall I think his is a very useful assessment to learn the depth and detail needed for the top levels EBI: For the unseen Q and Tatler social/cultural contexts Q you needed more to reach the top levels. See the mark scheme for examples. Revise vertical integration. Question 2 • The white text against a black background and the darkness of the image makes the writing stand out and anchor the message of the text about training being important. • No direct address but the subject’s eyes are focused on pushing the heavy tyre (physical exertion) which connotes determination and power in the face of adversity. This is reinforced by his facial expression which has his mouth open in a roar which connotes supremacy and effort. • The smoke special effect adds to the drama of the situation and the idea of dangers to be overcome. Question 3 • The use of intertextuality: The narrative references Roman Holiday so rewards aud

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